Logoworks

1990

Wood, Rohacell, card, paint, lacquer glass

90 x 90 x 15cm each

The Logo Works resemble a modern heraldry. Banks and corporate headquarters buildings dominate the modern city and play a key role in each company’s public image strategy. The plan of the headquarters building functions like a “super logo” – a fundamental design image where the company communicates it’s identity and aspirations to it’s employees, visitors, and the public.

View of installation: Galerie Luis Campana, Frankfurt, Germany  1990.
From left to right:

Deutsche Bank, Frankfurt (Grey)
DG Bank, Frankfurt (Orange)
Rank Xerox, Dusseldorf (Purple)
Hessischelandesbank, Frankfurt (Green)
Unilever, Hamburg (Red)
BMW, Munich (Blue)
Messeturm, Frankfurt (Yellow)
IBM, Stuttgart (Black)