Langlands & Bell
Logo Works   1990

Unilever, Hamburg

Wood, paint, lacquer glass

90 x 90 x 15cm


Logo Works   1998

4 Limited edition silk screen prints on Somerset Satin paper

70 x 70cm

Published by Alan Cristea Gallery, London

The Logo Works resemble a modern heraldry. Corporate headquarters buildings (BMW, IBM, UNILEVER etc.) dominate the modern city playing a key role in each company’s public image strategy. The plan of the headquarters building functions like a “super logo” - a fundamental design image, where the company communicates it’s identity, aspirations, and intentions to the public, and the employees as they approach, enter, or work in the building.