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Logo Works 1990
Messeturm, Frankfurt
Wood, paint, lacquer glass
90 x 90 x 15cm
Logo Works 1998
4 Limited edition silk screen prints on Somerset Satin paper
70 x 70cm
Published by Alan Cristea Gallery, London
www.alancristea.com
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The Logo Works resemble a modern heraldry. Corporate headquarters buildings (BMW, IBM, UNILEVER etc.) dominate the modern city playing a key role in each company’s public image strategy. The plan of the headquarters building functions like a “super logo” - a fundamental design image, where the company communicates it’s identity, aspirations, and intentions to the public, and the employees as they approach, enter, or work in the building.
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